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The new car dealership Ulrich!


Ferrari in Frankfurt. The car dealership Ulrich

We have redefined the dealership, we have designed and implemented a new scale.
Now it is here, the new Ferrari world in Frankfurt. Representative & dynamic.

The SchmidtstraƟe has always been a place of fascination for Italian sports cars. From now on, we have taken even more account of this attraction.

The new car dealership Ulrich is a real quantum leap for customers and friends of sports cars from Maranello in so many ways. More presentation & sales space, more space for exceptional service and, that's really special, more space for easy & convenient arrival.

In the light-flooded double-decker showroom, customers can experience the complete range of the current Ferrari and also an offer of Ferrari Pre-Owned to significantly more space than before.

In the external view, the lightly shimmering golden upper floor seems to float above the ground floor. The two floors, with their fully glazed faƧade, provide a view of the Ferrari world inside.

Creative accents, such as the vertically mounted on a wall Formula 1 race car type F2012 or the rotating highlight vehicle underline the generosity of the surfaces. It's the whole arrangement that makes it possible to make a really new Ferrari experience.

Ulrich Frankfurt is ready for the future. Now it has arrived.